Public Relations

 
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News coverage

Interviews and stories about your company increase awareness of your mission, products and services in a way that adds credibility to the message.

This type of publicity isn’t paid for. It’s often called “earned media”. You earn news coverage because of something notable your company is doing.

 
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media training

Interviews aren’t as easy as they appear. Anyone who represents your organization should be prepared for all types of interviews, from TV to radio to print.

My media training workshop can be customized for different groups, depending on your needs. You may want media training for your CEO, your executive leadership team, employee groups or key volunteers.

 
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crisis communications

A crisis is anything that might cast your company in a bad light and threaten its success. Crises can range from a negative employee comment that goes viral on social media to a product defect. Your company can survive a crisis with the right training and preparation.

In most cases, the crisis itself doesn’t bring down a company. The response does.

My crisis communications training will prepare you and your company to respond appropriately, effectively and quickly.