Internal Communications

 
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Mission and vision statements

A mission statement clearly defines the “why” behind the “what”.

  • Why do you do the work you do?

  • Who do you serve?

  • What about your work excites you?

A vision statement is the next step. 

  • Where are you taking your company?

  • What will you achieve?

I’ll take you through a series of exercises that will clarify both your mission and your vision.

 
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Brand guidelines

Your brand is what separates you from everyone else. Your company’s brand identifies the unique space it fills. Your mission and vision statements are part of your brand. Your brand is also your look:

  • Logo

  • Color palette

  • Font

  • Website

  • Graphics

 
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communication strategy development

An effective internal communications strategy provides guidance and inspiration for everyone who works for your company. It empowers your employees to become ambassadors for your brand, because they know the company’s mission, vision and direction. I’ll help you develop a strategy that includes:

  • Internal communications channels

  • Appropriate cadence for company communications

  • Templates for emails, town hall meetings, executive presentations and employee handbooks